Target Audience

A universal accomplishment is having global internet access available to any user who can afford the resources. What once was a luxury that could only be afforded by the few wealthy is now a privilege for all. And as great as it sounds, we have a tendency of never being completely satisfied with what we acquire. Before, the internet was filled with pages that didn’t have enough information. But now the internet is filled with pages that are…a bit unappealing. It could be the level of vocabulary is too advanced or vague to comprehend, or layout and design is too distracting and makes the information hard to read. Regardless, at times like this where we have abundant access to information, it makes sense to dismiss these types of websites in for something “better”. This is because if a web page is unappealing to you, it either means the site was put together with a certain audience in mind or completely disregarded who their target audience could be. And with that being said, this is how well go into properly determining target audiences for web pages.

Understanding the Purpose or Brand

When making a web page with a specific purpose or brand, you must ask yourself what the web page would be for, and who would need it? Who would be interested in the topic of your web page? Is it offering something that they might need? You can’t expect people against animal cruelty at a site that speaks on trophy hunting. Imagine who would be interested in your topic and brand when formatting and designing the web page. If you feel that your web page will mainly attract enthusiastic sport hunters or even those interested in taxidermy, then narrow down your target audience from there. Once you know what your web page will be about and you get a basic idea of who’d be interested, then it’ll be easier to picture your particular target audience.

Researching Demographics

Photo by Lukas from Pexels

Now that you have a general idea of the audience you’ll likely receive, it’s time to research the demographics of the audience. Finding data on the demographics will better help you determine how to set up and design your web page. This would include one’s age, sex, marital status, occupation, and more. Of course, is isn’t easy to find the exact demographics of your target audience but gaining a few information about who would be interested in your web page will definitely help boost your SEO (Search Engine Optimization). If your target audience falls around men who are middle aged or already retired, ages will range from their 40s to early 60s. This data alone can already make you settle on a text in big and easy-to-read fonts, with colors that are easy on the eyes. But of course, don’t just stop at age ranges. Web designing professionals look into, location, general hobbies, lifestyles, and current trends they may share. Of course, some of that information is closer to psychographics, but the more info the better.

As simple as it sounds, it takes a lot of research and site testing to ensure that the web page is ready for the public. It may take weeks or even a few months before you feel like you’ve matched your web page with your target audience. But even if it’s easier said than done, it can still be done. All it takes is meticulous care and a lot of patience. I hope this information can assist on finding and locking onto your target audience. For more information, feel free to check out this website on honing in on your target audience. Enjoy!

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