Designing Web Banners

When browsing the Internet, there’s many things that a user would come across: articles, videos, video games, broadcasting sites, social media, and much more. For companies that depend on advertising for the expansion of their brand (which is virtually all businesses), the Internet is a gold mine of opportunities to promote themselves to the world. But to do that, they need advertisements. And that’s where web banners come in! Across the Internet, thousands of digital ads are found on countless websites. So in this blog, we’ll be discussing the theory and process of these common-and sometimes annoying-elements.

Who Designs Them

Photo by Dylan Gillis on Unsplash

Web banners are digital advertisements that are embedded into web pages of their choice. Though it sounds simple, there’s intricate work involved in making and presenting such banner ads. So, whose responsible for creating them? That is none other than marketing designers, of course! Marketing designers work with companies to brainstorm and design resources that can advertised via print or digital. Additionally, Marketing Designers ear an annual salary of $69,42, which can increase over time as they continue to build on their experience and skill.

The Process

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There are many things to consider when creating a web banner for a company. The first step is considering what would be the best size for the banner ads. There’s statistical evidence on the most effective banner sizes. The most effective banner sizes are listed below:

  • Medium Rectangle 300 x 250
  • Leaderboard 728 x 90
  • Wide Skyscraper 160 x 600
  • Banner 468 x 60
  • Skyscraper 120 x 600
  • Rectangle 300 x 100
  • Half-Page 300 x 600
  • Large Rectangle 336 x 280
  • Mobile Leaderboard 320 x 50
  • Billboard 970 x 250
Photo by Pixabay from Pexels

And when you chose the best size for your banner ad, you need to decide the best placement for it on a website. Of course, options would be limited when you’re paying for a place on someone else’s web page. But it’s best to look for places that closest to the web page’s main content. Something else to consider would be the design of the banner ad. Can it fit in with the web page and still stand out? Many marketing designers focus on design elements that can grab a user’s attention while making the advertisement simple and easy to read. Since people don’t click on websites expecting to look at ads, banner ads must be able to attract the user and get straight to the point for what their brand is. This is where seamless animations, contrasting colors, and compelling headlines with CTAs really come into handy. With all these elements carefully constructed, the banner ads can successfully bring web users to their landing pages.


Overall, Marketing designers have a lot of work cut out for them, especially in times where technology continues to evolve each year. Personally, I believe could do this job and enjoy the work I’d do. I don’t mind tedious work and the creative challenges that comes with each project would keep me engaged in my work. This job could also help build professional social skill from working alongside companies. But enough of this tangent, hopefully this blog helped understand the process of creating banner ads. It took a lot of research to put this together, so for more information on design tips for banner ads check out 99designs and Match2One. Enjoy!