Remember when the internet and web development was a complicated thing that was only reserved for geeks and nerds. I don’t since I never lived in a time where the internet was a mystical and intricate subject, but we don’t have to have that mindset anymore. Now with user-friendly programs, anyone can access the internet to create their own web pages. This makes it not only easier for people to publicly express themselves but can be an enjoyable activity. However, this is only possible for common citizens who aren’t fully knowledgeable on web development. As mentioned in past blogs, web development is a very complex thing, both in technical and creative aspects. In this post I’m going to elaborate more by discussing what UX/UI designing is, as well as how A/B testing works.
When creating a web page, a web developer can’t think of designing as pretty color palettes and fancy decoration fonts. They also have to consider how it interacts with the user, and if it properly accomplishes its goal of attracting the user who lands upon it. This is where UX Design, or User Experience Design steps in. UX Design visualizes all the possible interactions between the user and the web page’s elements. It focuses less on visual appeal and more on functionality and quality, which is why UX design can be used with any product, virtual or not. On the other hand, we have UI Design, or User Interface design. Unlike UX design, UI design is a digital term because it focuses on the user’s experience with the web page via visual appeal instead of technical elements. This is where graphics, typography, layout, and responsiveness come in to web development. UX design and UI design often get mixed up because of how intermingled their tasks are. To make it easy to understand, I like to think of UX design being responsible for an attraction ride functioning properly as it carries their users along, so the users and ride comfortably. And UI design uses visuals to attract the user and help guide their attention through the ride.
Along with UX/UI Design, there’s A/B Testing or Split Testing. It’s a simple process that can help a web developer design a web page that works best. They start off by taking their own webpage and creating modifications (big or small) to make a different version of the page. Then a random selection of users will receive either of the versions, similar to an experiment with a control variable and testing variables. From there, how the users interact with the page is recorded and analyzed by a statistical engine which will allow the web developer to see whether each variation brings negative or positive change. These tests can be done each modification at a time until it’s combined to make an overall improved web page. Performing A/B Tests can help increase your webpage’s user-experience and find out what elements are more respondents and why for future projects. There are many companies that are willing to help you test your web page, one of which is who I used for information about A/B Testing.
Since web developing is a digital job, it can be done remotely or at a corporation. Many employers looking for UI/UX Designers are very specific about what they want in their employee. Some hire designers based on skill level (Junior or Senior designer) others on specific platforms (Mobile, Desktop, etc.), and some hire people who are capable of leading the project. Though there’s a lot of programs that allows users to create their own website without proper knowledge of web development, many businesses depend on skill graphic designers for professional products. Some of the qualifications that employers ask of is a portfolio of your work, a certain amount of years of experience, knowledge in web, mobile, and interactive design principles. I hope all of this information assisted in improving your skills and the quality of your web developments. To learn more about UX/UI Designing and A/B Testing, check out the links given respectfully. As always, good luck!